Privacy Policy

Elite is sensitive to privacy issues on the Internet and in general has no objection to your accessing its website ("Site") without providing any personal inf

  1. Definitions.
    1. "Elite" means Elite Sportswear, L.P. of 2163 N. 13th Street, Reading, PA 19604, USA.
    2. "Site" means the website at www.gkelite.com and its various pages or any subsequent or replacement URL.
    3. "You" or "you" or any derivation thereof means each user browsing this Site.
  2. Collection of Personal Information.
    1. This Privacy Policy sets out the principles that relate to personal information Elite may receive or collect about users via this Site. If you register, submit orders or provide any other personal information to Elite via the Site, Elite will store this information and hold it on computers or otherwise.
    2. Elite may request your personal information, such as name, e-mail address, company name, or telephone number. You are at liberty whether or not to respond and any and all personal information provided by you is with your full consent and on your own volition.
    3. There may be areas of this Site that require personal information to complete certain functions, such as the areas where you may order products online. Any of these functions may not be available to those choosing not to reveal the information requested.
    4. Elite is under no obligation to verify the source of personal information provided about you, and will consider such information to have been provided or authorized by you.
  3. Use of Personal Information.

    Elite may use your personal information to:

    1. identify you as an authorized user to log-in to certain areas of the Site and protect our Site and systems against unauthorized access;
    2. process orders, administer and fulfill any purchases made by you, and process and handle payments;
    3. communicate with you, for example, in respect to product recalls and in dealing with any inquiries or requests;
    4. maintain internal records and for other internal administrative purposes;
    5. obtain valuable feedback from your experience on the Site and market research;
    6. compile statistical analysis of the Site for security, administrative and marketing purposes;
    7. help Elite assess and develop its products and services to help serve you better including informing you of new services, products, alliances and other information which may be relevant to you (unless you have asked us not to); and
    8. to create an individual profile for you so that Elite can inform you of particular goods, services or events that may be of interest to you and to display that information according to your preferences.
  4. Marketing and On line Surveys.

    1. Elite may from time to time inform you of similar products, services or events which Elite considers may be of interest to you.
    2. Elite may conduct on-line surveys from time to time to better understand the needs and profile of Site visitors. When Elite does so, Elite will let you know how Elite intends to use the information collected from such surveys. If you are not satisfied with the reasons for the survey, you may refrain from contributing to it.
    3. You can indicate your preferences in respect of the receipt of marketing information by emailing us at webmarketing@gkelite.com before submitting personal data via the Site or at any other time by writing to us at webmarketing@gkelite.com.
    Please note that if you indicate that you do not wish to receive marketing information, Elite will be unable to keep you informed of products, services and events that may be of interest.
  5. Collecting Domain Information.

    Elite may collect your domain information including details of IP addresses, operating systems, browsers, versions, and the website that you visited prior to this Site (but not email addresses) as part of Elite's analysis of this Site. This data enables Elite to learn who visits this Site, how frequently they visit, and what parts of this Site they visit. Elite uses this information in its business, including the web-based offerings. This information requires no effort on your part. By accessing this Site, you unconditionally consent to allow Elite to collect your domain names and use such names in accordance with this Privacy Policy for any purpose not prohibited by applicable law.
  6. Disclosure to Third Parties.

    Elite may disclose your personal information to third parties, as follows:(a) Elite may share such information with employees, authorized agents and third-party service providers who perform services on behalf of Elite, e.g. credit-card processors, call-center providers, web-hosting providers or advertising organizations who are under an obligation of confidence;
    1. Elite may share your information to develop marketing programs and campaigns. If you desire not to participate in any such marketing programs or campaigns, you may request to be removed from any program or campaign as described in Section 4(c) above.
    2. Elite may also be required to disclose your personal information:
      1. in connection with a legal proceeding, court process, or investigation;
      2. whenever required to do so by applicable law or where Elite needs to establish its legal rights;
      3. whenever disclosure is required to prevent or to take action regarding illegal activities, suspected fraud, or potential threats to the any person or property; or
      4. in connection with an amalgamation, merger or other business reorganization involving Elite.
  7. Cookies.

    1. This site uses cookies. A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
    2. The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
    3. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
    4. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
    5. We use Google Analytics to help us understand how our customers use the Site. This may include information about the time and date you were on the Site, how long you were on the Site, which pages you visited, which region you visited the Site from, the device you used to visit the Site, the browser you used, and information about the products that you looked at or bought. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
    6. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising on specific platforms by visiting
      • META/FACEBOOK - https://www.facebook.com/settings/?tab=ads
      • GOOGLE - https://www.google.com/settings/ads/anonymous
      • BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
      • Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
  8. Links.

    This Site may contain links to other websites such as Elite's business partners and affiliates. While Elite tries to link only to websites that share its high standards and respect for privacy, Elite is not responsible for the privacy practices employed by other websites.
  9. Security.

    Elite maintains physical, electronic and procedural safeguards to protect personal data. Certain parts of the Site use a secure web server, which allows web browser programs to interact with the server via an encrypted session using a Secure Sockets Layer (SSL) connection between you and Elite. Users may move in and out of secured areas on the Site. Users should be able to identify when they are in a secure area by "https" or a lock appearing on the screen. This will depend on the type of browser used. Although, Elite will endeavor to take reasonable steps to protect personal information, it cannot guarantee the security of any information you disclose via this Site, particularly from unsecured areas, or via e-mail. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our sole negligence or willful misconduct.
  10. Data Transfers.

    Elite operates via different countries throughout the world in providing products and services. Ordering products and services via this Site will involve the transfer of your personal data to be held at Elite's data center facilities in the USA.
  11. Language.

    Should there be any dispute regarding the meaning or enforcement of this Privacy Policy, the English language version of these Terms is deemed to be the only official version.
  12. Changes.

    Elite reserves the right to review and change this Privacy Policy at any time without notice. You should consult this Privacy Policy from time to time to learn of such changes, when submitting personal information via this Site.
  13. General Information.

    Please let Elite know if any of your personal information changes or is inaccurate, so that we may keep our records up to date. You may have the right to see certain personal data that we hold about you (for which Elite may be allowed to charge a fee). If you are concerned that any of the personal information held on you is incorrect or if you have any queries in connection with this Policy, please contact us at info@gkelite.com.